Since 1875, Audemars Piguet has perpetuated its founders’ ancestral savoir-faire in forward-thinking ways, consistently pushing further the limits of the craft and anticipating society’s ever-changing needs. This uncompromising blend of tradition and innovation is the backbone of the Manufacture’s craftsmanship.



Throughout the years, Audemars Piguet watchmakers and artisans have surpassed technical and theoretical boundaries to craft ever more demanding mechanisms and ground-breaking designs.


It all starts with an idea: a new shape, a play on perspective and dimensions, the perfect harmony of lines and curves that the designer sketches out, as he takes the first step in a long journey to turn pioneering concept into horological reality.


Audemars Piguet produces complex and refined watches, equally beautiful inside and out, finished and assembled by hand. Decoration techniques add the final touch, turning timepieces into true works of art.

Forward thinking

Tradition and avant-garde are inextricably intertwined at Audemars Piguet. Over the years, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends.

savoir-faire stories

AP Talks
about Chiming

It takes ingenuity and precision to strike the perfect chord. Discover the secrets behind chiming complications with Lucas Raggi, Development Director, and Sébastian Vivas, Heritage and Museum Director.

AP talks about

Patience, care and passion. Highly experienced watchmakers achieve unparalleled openworked pieces that reveal the mechanism's beating heart.

AP talks about

Born in Le Brassus, remastering history. François-Henry Bennahmias, CEO and Michael Friedman, Head of Complications discuss the [Re]Master01 – its 1943 origins and its 2020 reinterpretation.